Speakers

img
Richard W. Perna

Richard Perna, is a veteran journeyman well travelled in the world of Music.

Starting his career in 1976, In Nashville, Tennessee Richard found employment with Dane Bryant’s and Steve Singleton’s OAS Music Group, an independent publishing company, as an administrative assistant.

In 1978, Richard took a position as a songplugger at Ray Stevens Music. In 1979, Richard started his own company, Music Publishing Consultants. The company specialized in the administration of copyrights, and provided consultation services for songwriters, singer/songwriters, independent music publishers, and producer/publishers. Some of the company’s more prominent clients included: Steve Wariner, The Oak Ridge Boys, Silverline Goldline Music, The Statler Brothers, and Leon Russell.

In 1983, Richard took a full-time position as General Manager of Leon Russell’s Teddy Jack Music. After Mr. Russell sold his company in 1985, Richard took a position as Director of Consultation at Copyright Management, Inc. During this period he was responsible for acquiring the accounts of: The Statler Brothers, The Oak Ridge Boys, Steve Wariner, The Bellamy Brothers, Dennis Morgan, and Hamstein Music Company (ZZ Top).

In 1987, Richard moved to Houston, Texas and took a position with Bill Ham’s Hamstein Music (ZZ Top) as its Vice President & Chief Operating Officer. During his tenure with Hamstein he was actively involved in the signings of: Clint Black, Hayden Nicholas, Jerry Lynn Williams, Frankie Miller, Little Texas, Tom Shapiro, Chris Waters, Rick Giles, Chuck Jones, Tommy Barnes, Stephen Allen Davis, Billy Kirsch, and Tony Martin, all writers of #1 songs!

Artist development was a major focus of Hamstein’s marketing strategy.   During his tenure with the company, Richard played a major role in the signing of and the development of such artists as Clint Black, Little Texas, and Van Stephenson of Black Hawk.   Additionally, Richard was instrumental in signing writers who produced artists such as Terry Clark (Tom Shapiro and Chris Waters).

During Richard’s tenure with HMG, the company evolved into one of the most successful independent music publishing companies in North America, with over 10,000 copyrights of which 2500 were active. Of these 2500 active songs, over 120 of them achieved a top ten singles status, 60 #1’s, and several hundred were contained on platinum selling LPs.   The company was very successful in all genres of music and achieved major recordings with numerous artist including: ZZ Top, Cher, Celine Dion, Andreas Bocelli, Brittany Spears, Tim McGraw, Eric Clapton, The Doobie Brothers, Ringo Starr, Rod Stewart, Bonnie Raitt, The Fabulous Thunderbirds, BB King, Johnny Lang, Johnny Halladay, Paul Rogers, Hall & Oates, Meatloaf, Cher, Sheryl Crow, Utopia, and many, many, more.

In January of 2002 Bill Ham sold all of Hamstein’s copyrights and publishing assets to Mosaic Media Group in a multi-million dollar transaction($50M). By the time the company sold in 2002 Richard had become a minority partner in the company.

In 2004 Richard along with David Schulhof and Joel Katz founded Evergreen Copyrights, which was subsequently funded in 2005 by Lehman Brothers Merchant Banking Partners (LBMB subsequently merged into Trilantic Capital Partners). In October of 2010 BMG Rights Management purchased Evergreen in a successful multi-million dollar transaction ($80M+). During his tenure with Evergreen, Richard served as CO-CEO and focused his energies on copyright management and acquisitions. During its five-year existence, Evergreen purchased the rights from 24 pre-existing companies and became one of the top independent music publishing companies in the world.

Rights acquired or administered by Evergreen during this period included the works of: Bill Monroe, JJ Cale, Nick Drake, Todd Rundgren, Teddy Riley, MC Hammer, Tupac Shakur, Richard Thompson, John Martyn, BB Winans, Bunny Siegler, Bruce Fischer (You Are So Beautiful”) Sidney Cox (Allison Krauss), Michael Bradford (Uncle Kracker), Stephen Jenkins (Third Eye Blind), Mark Leonard (“Missing You”) Roy Orbison, Warren Zevon, The Ramones, Taylor Swift, and many more.

Since the sale of Evergreen Richard has operated his own company, RPMC, LLC. This company provides consulting services to: Songwriters, Music Publishers, Record Producers, and Recording Artists. Copyright Aggregators, and New Media Services, with a focus on both the business and creative process.

Richard currently resides in Austin, Texas with his wife, Kathryn. He has been actively involved with NARAS (The Grammy Organization) since 1994 and in 2009 completed serving his second term as its National Secretary Treasurer. Richard continues to serve on the Finance Committee for NARAS. His interests include: History, Reading, Travel, Cooking, Wine Collecting, Chess, and Music. Mr. Perna has studied music most of his life and is proficient on the guitar and the piano.

With over 40 years of “hands on” experience in the music industry, Richard is considered an expert on copyright, copyright administration, song marketing, copyright acquisition, talent development, and all facets of music publishing and master recording rights.