Lou Plaia, Founder / EVP Music Industry & Artist Relations, ReverbNation

Lou Plaia

Founder / EVP Music Industry & Artist Relations, ReverbNation

Owner / CEO, Hot Rats Entertainment

Music industry veteran Lou Plaia co-founded ReverbNation in 2006. Since that time, ReverbNation has helped millions of emerging artists build their careers with its powerful career management and online marketing tools. These tools, combined with its A&R and Artist Development capabilities and broad industry relationships offer emerging Artists from around the world access to the global music industry. The company operates worldwide with customers on every continent and more than 10 million unique visitors come to ReverbNation.com every month.

Plaia dedicates most of his time at ReverbNation brokering valuable opportunities for the 5 million artists on ReverbNation by connecting them to record labels, talent buyers, promoters, agents, managers, music supervisors, publications, radio stations, brands, recording studios, and other music industry professionals. Plaia recently created alliances with more than a dozen major and independent record labels whereby ReverbNation has become an A&R source for the labels. Plaia has also created partnerships in the live music space with Summerfest, Warped Tour, The Sturgis Buffalo Chip Festival, Rocklahoma, Sunset Music Festival, Sunfest, Carolina Country Music Festival and many other high profile events.

In addition to his role at ReverbNation, Plaia launched Hot Rats Music Group in January 2016. At Hot Rats Music Group, Plaia manages New York-based rock band, Midnight Mob.

Prior to ReverbNation, Plaia worked twelve years at Atlantic Records where he was VP of Strategic Marketing and worked with Jewel, Hootie & the Blowfish, Collective Soul, George Carlin, and hundreds of other artists and bands. Plaia then became the Head of Marketing and Artist Development for Atlantic imprint, Lava Records, where he worked for four years with artists such as Kid Rock, O.A.R., Simple Plan, Trans-Siberian Orchestra, Matchbox 20, Skindred, Nonpoint, and many others. He was also responsible for negotiating strategic partnerships such as Nascar’s Chevy Rock n Roll 400, Schick’s Intuition Tour, Disney’s Grad Night and many other sponsorship deals.

Plaia has been a guest speaker at SXSW, CMJ, Canadian Music Week, Music Biz (f/k/a NARM), Americana Music Conference, Launch Music Conference, The Future of Music Summit, New Music Seminar, Dubai Sound City, Cutting Edge Music Business Conference, and dozens of other music conferences throughout the world.